ESTA – Anatomy of a Website
Tuesday, February 10th, 2009This morning, I mentioned the new site from the US Government – ESTA. It has been set up to fulfil a new criteria for those wishing to travel to the States on the Visa Waiver program. You now need permission to travel prior to commencing your journey.
I have it on good authority that the site is very simple to use, and the results from it (that is, the permission) also appears fairly promptly. However, it is the appearance of the site that is most surprising.
Obviously, with so much personal information being entered on one website, it is not surprising that there are a few security concerns about it. In fact, the makers of the site – the US Government – are so concerned by security that make it impossible for people to ignore how much information they will be requiring by having a warning box appear the moment you enter the first page.

Relaxed? Not really. The legalese states that no unauthorized persons should use the site. Am I authorized to use it? Nobody has told me. Nobody tells me anything. Nevertheless, maybe it is a good thing that people are made very aware that their information is secure – and woe betide anyone who tries to make it otherwise.
Now we’re into the site, I think it would be a good idea to compare the appearance of this site, to that of other US Government sites. I will take the most closely related – the United States Center for Immigration Services a.k.a. USCIS.
This is USCIS:

This is ESTA:

Personally, I find the USCIS site quite attractive. It has a powerful appearance, giving one a clear indication of the attitude that USCIS has about immigration.
The ESTA site is quite different. There are good bits – I like the simplicity of its layout. If you are not a native English speaker, I don’t think that you would have any problems finding the website in your language (although all the questions must be answered in English anyway). However, I also think that its simplicity may be its downfall as well. The site looks a little too hurriedly put together. Take the headline banner, for example:

I’ve blown it up – but it clearly shows that the image has been compressed to the extent that it has stopped producing crisp lines. I understand that this is a website that has been set-up so that it can be accessed by all walks of internet connection, but problems like that can be simply overcome by saving it as a different file – PNG, for example. A similar compression issue exists on the graphic in the middle. It may sound like a trivial thing, but it is this appearance that has led some people to believe the site to be a hoax.
I’m surprised, with all the resources the US Government has, that this site does not look as crisp and clean as their other sites – presumably as it must get thousands of hits a day (how many people fly from the UK to the US everyday?!)
I haven’t read about any problems with the site – so maybe the appearance is a work-in-progress. It may well be another hoop for the tourist to jump through – but it still beats queueing up in the rain to get into the Embassy for a visa.




